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Real-time contact validation and discovery provides custom account data that drives go-to-market strategy

As the launch point for all of your sales and marketing communications, your contact database is one of your most valuable assets. But in today's ever-changing market, point-in-time information – acquired through online databases, list rental companies and manual additions to your CRM – can get old very quickly.

To keep pace with your pipeline goals, it's critical that you're not only validating existing contacts on an ongoing basis, but also proactively uncovering new contacts – ensuring that you're always up to date on who's been promoted, who's left the company, who's taken on a different role and who's the point person for ongoing opportunities.

That's where BAO comes in. With BAO's Contact Validation service, you gain access to a dedicated team equipped to live-validate – by phone – the information in your current database while steadily building out your IT contact lists with fresh, new contacts from your target companies.

Our ISRs make an average of 175 calls daily – and leverage our unrivaled database of nearly 2 million contact names across more than 180,000 companies and public sector organizations – to ensure that you're conveying the right message to the right people at the right time.

Our goal is to provide you with a confirmed, vetted IT contact list of the decision-makers who will bring you opportunity and drive your business – enabling you to create highly targeted campaigns and maximize your organization's marketing investment.

Learn more in our Contact Validation service overview.